Dole Uses QR Codes on Product Packaging

Dole uses QR Codes on product packaging to engage with consumers.  This is a great example of a national brand using QR Codes on Product Packaging. Dole salad interactive packaging included:

• Information on the packaging about the QR Code 

• Well sized and placed QR Code

• Mobile landing page 

It includes all ingredients necessary for a successful QR Code marketing campaign as far as using them on products are concerned.  I have included a few screenshots so that you can see the mobile landing pages as well as the packaging and how Dole strategically placed the QR code on their packaging.

 

 

 

Update:   On a personal note: Here are a few pictures to show what I did with my Dole Chopped Salad Kit.  I put it on a black bean burger and it was delicious!  I was so excited about it I had to share some pictures with you.